How to Find the Right Audience for Your Photography on Instagram
Hoi Fai Leung Hoi Fai Leung

How to Find the Right Audience for Your Photography on Instagram

Mixing photo genres on one Instagram account might feel creative, but it can quietly sabotage your reach. In this post, I break down how niche targeting, strategic engagement, and learning from others can help photographers grow their audience — and maybe even sell more prints along the way.

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Why Great Photos Alone Aren’t Enough on Instagram
Hoi Fai Leung Hoi Fai Leung

Why Great Photos Alone Aren’t Enough on Instagram

Great photography deserves more than likes—it needs strategy. If you're posting stunning shots but struggling to grow, this guide breaks down how to build real engagement, attract your ideal audience, and turn your feed into a traffic engine for your print shop.

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How a Blizzard in Chicago Sparked My Photography Journey
Hoi Fai Leung Hoi Fai Leung

How a Blizzard in Chicago Sparked My Photography Journey

❄️ In 2005, a snowy walk through Chicago changed everything. What started as a break from exam prep became the beginning of my photography journey.
📸 That blizzard, that borrowed camera, that quiet moment of clarity—it’s all woven into the prints I create today.
🖼 Explore the story and the photos it inspired at my print shop.

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why did I take that photo?
Hoi Fai Leung Hoi Fai Leung

why did I take that photo?

Discover how post-processing can train your eye to spot strong photo subjects faster and refine your composition instincts for better shots every time.

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